Who We Are

Percent Gray was founded on the basic principle of empowering teams to produce and manage content more effectively.

We help brands, agencies and production teams get a handle on their content workflows, so they can focus instead on their core offering and growing their revenue. We do that by learning about your business goals, assessing your current operational pain points, and providing you with the right blend of people, process and technology to increase your creative capacity.

Truly a team for creatives by creatives, we are photographers, designers, copywriters, producers, and marketers just like you who also happen to be fantastic problem solvers and skilled at managing multiple complex projects.

Lauren Espiritu

Founder and Solutions Lead

Lauren founded Percent Gray in 2017 to make strategic digital operations accessible for creative production and marketing teams. She develops frameworks that help business leaders simplify complex workflow projects and has an uncanny ability to "connect the dots" for organizations that are overwhelmed by their workloads.

Her twenty-plus year passion for photography has led to her involvement in projects with Glossier, USAA, National Geographic, Fuse Media, The Rockefeller Foundation, Gilt.com, and in-house photographic production for coverage of the Met Gala, Vanity Fair Oscar Party, and CFDA Awards. Lauren holds an MFA in Media Arts and Management and still gets her biggest thrill from being behind the camera. Visit her portfolio here.

Amma Amoa

Marketing and Operations

Originating from a degree in Illustration from the School of Visual Arts, Amma's work as a designer, copywriter, photographer, project manager, marketing strategist, researcher, teacher, musician – and a million different permutations of the aforementioned – has made her a multi-faceted producer, utilizing her endless curiosity and the aggregate of her professional experiences to build robust solutions for clients.

If you force her to decide, she'll tell you that she has been designed to do two things - uncover and express the interconnectedness of all things, and make work and life simpler and more efficient in the process.

Why Work with us

Creative and marketing teams of all sizes come to us when they realize that their current methods of working are limiting their ability to keep up with production demand or causing them to miss out on new business opportunities. Our clients and members are commonly looking to...

If you are a creative professional who wants your business to work smarter, sign up to become a Percent Gray member to download our free Creative Ops Checklist and to receive other resources and event information through our newsletter.

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